Assessor Resource

BSBMKG624
Manage market research

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.

The unit applies to individuals who are senior marketing professionals responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

prepare, manage, implement and evaluate at least one market research plan, including:

developing specifications for research components, outsourced to external consultants

managing market research activities according to organisational policy and procedures

evaluating research processes and findings against relevant market research project plan and work plans

preparing and presenting a report on market research findings.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

principles and practices of market research including:

data processing methods and data analysis techniques

project design to meet given budgets and other resource constraints

qualitative and quantitative research

sample design

development and application of hypotheses

role of research in enterprise development

use of survey instruments

project management principles and practices, including:

consultation and stakeholder involvement

development of policies and procedures

methods of action to ensure performance

monitoring of timelines, budgets and other implementation plans

organisational procedures for engagement of consultants

provisions of relevant legislation, codes of practice and national standards affecting market research.

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

examples of previous market research plans and exemplars of market research project specifications.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

prepare, manage, implement and evaluate at least one market research plan, including:

developing specifications for research components, outsourced to external consultants

managing market research activities according to organisational policy and procedures

evaluating research processes and findings against relevant market research project plan and work plans

preparing and presenting a report on market research findings.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

principles and practices of market research including:

data processing methods and data analysis techniques

project design to meet given budgets and other resource constraints

qualitative and quantitative research

sample design

development and application of hypotheses

role of research in enterprise development

use of survey instruments

project management principles and practices, including:

consultation and stakeholder involvement

development of policies and procedures

methods of action to ensure performance

monitoring of timelines, budgets and other implementation plans

organisational procedures for engagement of consultants

provisions of relevant legislation, codes of practice and national standards affecting market research.

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

examples of previous market research plans and exemplars of market research project specifications.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Access policies and procedures and relevant regulatory guidelines relevant to market research 
Develop and review market research project plan to point of finalisation 
Identify and obtain required resources for implementation of market research project plan and work plans 
Identify requirements for external consultants or service providers from market research project plan 
Specify products and services required to implement plans, and detail criteria for selection 
Identify and select external consultants or service providers of required products and services 
Contract selected consultants or providers of products and services 
Monitor work plan activity and confirm market research project plan comply with relevant organisational and legal requirements 
Confirm compliance with organisational market research policy and procedures 
Manage external consultants and providers of products and services, and confirm performance is in line with expectations and contractual requirements 
Obtain research processes and findings 
Confirm validity of information and data obtained 
Review relevance and usefulness of findings from market research against research objectives outlined in market research project plan 
Seek feedback from relevant stakeholders on research process and findings 
Prepare reports for future improvements to research process 
Implement revised policy and practices according to organisational requirements 

Forms

Assessment Cover Sheet

BSBMKG624 - Manage market research
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessor name:

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Assessment Record Sheet

BSBMKG624 - Manage market research

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: